Freelance Strategist

• Bring together trends, data, and expert opinion to build new ideas and spark excitement for a way forward.
• Facilitate and design creative ideation + research workshops, uncovering insights to guide decision making. 
• Collaborate with clients to build highly actionable and impactful strategic tools to achieve business goals.

B+A

• Independently delivered insights and strategy focused on Gen Z, equity, and futureproofing, allowing clients to reach unique markets
• Conducted impactful research using qualitative and quantitative methods, analyzing first to third party data to answer client briefs. 
• Crafted beautiful and clear research outputs that told a story and provided tangible solutions to client briefs.
• Managed projects with concurrent work streams using strict time management and reactive flexibility.
• Contribute as a source of inspiration by sharing emerging cultural trends, sharing historic findings, and act as a resource for data literacy.

AEA Consulting

• Performed mixed method research on the creative industries across global markets, using diverse techniques such as survey design and analysis, market analysis, and trends monitoring. 
• Synthesize findings to inform the development of strategic recommendations, creating outputs such as cultural and programming strategies, business and strategic plans, and financial models
• Produced deliverables optimized for each client, ranging from media organizations, cultural organizations, to government agencies and real estate developers.
• Represented AEA for business development and in public forums, presenting white papers and research.
• Monitored industry trends and collected them to develop thought leadership
• Chaired AEA’s internal DEAI working group and helped author its first DEAI Plan and an updated internal manifesto.

EDUCATION

University College, London

• Dissertation: “Hung Liu’s “Chinese Prostitutes” and (inter)mediating history” 
• Specialisations: Weimar Germany Art & Architecture; Fin-de-siècle French painting; Contemporary South African Photography & Video.

University of Cambridge, Robinson College, UK

• Dissertation: “Everyday Life in London’s Chinatown, c. 1960-1990” (Oral history project)
• Specialisations: South & East Asian Modernities, Gender in Republican China.  
  

SKILLS