Hello, I’m Christie!



I’m a cultural strategist in Queens, New York City, and forever loyal to Hong Kong.

I make surprising connections between disciplines and advocate for the value of unconventional expertise. I hope my work can contribute to ending the climate crisis and dismantle systems of white supremacy.

I believe in decolonised future(s), the power of intentionality, and that rigour and experimentation are not mutually exclusive.

The things I do have meaning, not that I’m obsessed with productivity or making the biggest splash possible; but that my actions have to be imbued with intention. You’ll see that how the work matters to me is just as important as the impact I have on those I collaborate with.





What I Do
  1. Research + Insight
  2. Ideation
  3. Strategy
  4. Writing + Copy
Ask Me About
  1. Emergent brand strategy (c/o adrienne maree brown)
  2. Creative placemaking from the bottom-up
  3. Empathy in research
  4. Decolonial futures


Reach out if what I do can help you.

Some of who I’ve collaborated with